Wednesday, January 25, 2017

EOC:William Bernbach Bio

As the single most influential creative force in advertising's history, Bernbach served as an inspiring father figure to some of advertising's most brilliant talents. His copywriters and art directors lived for his approval, competed to make his blue eyes sparkle, to produce work that would earn a Bernbachian smile. "What did Bill think?" was the question his Doyle Dane Bernbach people and clients would ask when new work was shown. Bernbach ruled.
From June 1949, when DDB opened its doors, until leukemia claimed him, Bernbach "edited" with inspired assurance, with arrogance ("You can't do this job if you're not arrogant," he said), with an open door, but without tantrum spikes. He had devised his art-copy team concept at Grey Advertising and brought to DDB a low-key, focused and dedicated management style that produced, along with pride, brilliant campaigns. The work endeared itself without resorting to advertising's cutesy-poo gimmickry or cuddly icons.
Bernbach, a conservative in his dress and manner -- some considered him a "square" surrounded by a world of hip -- would focus instead on richly empathic adult, fresh and relevant ideas. Unpretentious ideas. And the craftmanship would always be beautiful, as close to perfect as humanly possible. While examining an already short block of copy, Bernbach might say, "Make it a half-line shorter." He would toss off a headline and ask one of his creative stars to write "all the little words." It was UBA: the University of Bernbach Advertising.


http://adage.com/article/special-report-the-advertising-century/william-bernbach/140180/

EOC: William Bernbach AD Video

https://www.youtube.com/watch?v=eDB9Ty3WPBc




This is honestly an amazing and iconic ad. its very interesting the contrast used in this video. its very pointed yet giveing the viewers the feel of you need me more than i need you

Week 3 EOC: Ethics in Tobacco HOW TO FRAME A SCENARIO




1. Determine the scenario: What happens in this frame?
Its Very Sensual And Attractive  We Have A Woman Holding Cigarettes In Her Mouth And Asking As seen (Would You Walk a Mile For Me) Implying Hey Im Sexy Buy These Cigarettes And You Would Be Doing Something For Me Because Im Gorgeous And Ofcrouse Said Person Would Cause Shes Beautiful

2. What is the setting? What are the conditions?
Very Light And Calm While Being Sexy And Temptress Vibes

Very Focused And Pointed
 
3. Who are the people or groups?
The Young Lady And Camel Cigarettes


4. What is their point of view around this specific experience?
That If You Buy Camel Cigarettes The Beautiful Lady In The Picture Would want to be with you because you did her a favor by buying these cigare
5. What are their goals?

6. What are their assumptions? What are their perceptions?
That Camel Cigarettes And Beautiful Woman Go Hand And Hand AND tHAT Camel CIgarettes Will Attract The Sexy Ladys To You



7. Are there conflicts? Is there cooperation?

Yes Because Theyre Basically Saleing a Lie But Its Advertiseing so its to be expected and Cigarettes usually wont randomly bring sexy random ladys unless she has a Cigarette Kink

8. What are the outcomes? 

Most Like People who like Sexy model type woman will Probably buy the cigarettes or see this girl and like her then purchase the cigarettes

Week 3 EOC Creative Thinking

I really want people to understand that nobody is perfect and that things happen in life beyond our control 

Lil Kim


: https://www.brainyquote.com/quotes/quotes/l/lilkim469526.html




Self-love has very little to do with how you feel about your outer self. It's about accepting all of yourself. 

Tyra Banks


: https://www.brainyquote.com/quotes/quotes/t/tyrabanks452188.html


Don't make your career be your life. let it be your passion. Let it bring you pleasure. But don't let it become your identity. You are so much more valuable than that.

Celine Dion

http://www.azquotes.com/quote/627769



She has sensational armpits with no extra wrinkles or puffiness.


Bob Mackie

http://www.worldofquotes.com/author/Bob+Mackie/1/index.html

I never diet. I smoke. I drink now and then. I never work out. I work very hard, and I am worth every cent.

Naomi Campbell

http://www.allgreatquotes.com/naomi_campbell_quotes.shtml


Creative Thinking is so important because without creativity you have Pretty much nothing in this world. sometimes when your saying something funny thats creative it can literally change the world and become iconic with time.

Wednesday, January 18, 2017

eEOC:Non Ethical and Problematic Ads

Today we will take a trip down Problematic Lane 






1913 Garret A. Morgan Starts G.A Morgan Hair Refining Company: The Company’s Most Iconic product was the hair relaxer product. This was the Beyonce of G.A Morgan Hair Company. This product was based with alkaline chemicals and soap that contained lye. Basically Death And Premature Balding Fun. While shameing peoples natural hair that grows out of they're head





FAIRY SOAP: “Why doesn’t your mamma wash you with Fairy Soap?”






Because The Black Child knows nothing of this new amazing invention of soap. WHY WOULD SHE because we all know black folks have no idea of soap of bathing. any-who you can tell by my intense sarcasm why this ad is problematic ethically wrong and a mess




 LOVE COSMETICS: Innocence is sexier than you think.





They're nothing creepy and grody and disgusting about a sexy 3 year old. this ad legit gives me jonbenet Ramsey child trafficking black market ad. not to mention this child face is contoured and makeup down for the rapture . Theyres nothing sexy about child innocence and Rape Vibes From a ad





ALL IMAGES AND INFO SOURCE (https://www.sisterswithbeauty.com/history-of-the-relaxer/)

(https://thisisnotadvertising.wordpress.com/2012/08/27/the-top-15-most-dangerous-offensive-racist-false-and-sexist-vintage-ads/)




Wednesday, January 11, 2017